Rationale:
Any error which implies a system administrator action needs to be
marked explicitly in the log, so that it's easy to find and act
upon.

This change the number of log levels, so the default log level was
bumped from 4 to 5. Installations which set the log level
explicitly need to adjust their setting.

closes #171

fixes, follows from discussion https://github.com/tarantool/tarantool/issues/79#issuecomment-29309533

    1. Unified blurb for every site page
    2. remove tnt-html.xsl.cmake tnt-html-chunk.xsl.cmake in favor of
    --stringparam and -param flags of xsltproc and saxon
    3. Create flags for input/output in static.py script for OOS build

All layouts are in doc/www-data.in/_layout and are written in Jinja1
(django-like templates). All texts are in doc/www-data.in/_texts

Text files contains YAML files with chunks of markdown strings:
```
$module:
    $uno: |
        some text in markdown
    $dos: |
        it may be multiline
    $tres: |
        # header 1
        ```
        may have some embedded code
        ```
        e.t.c
    ...
```
where `$module` is name of layout file, `$uno`, `$dos`, `$tres`... are
name of parts (template parts `{{ $module.$part }}`)
Site still stores files in `doc/www-data` for copying on server.
Also it integrates documentation (only on stable/master branches) into site (still templlates)
Usage of new `extra/static.py`:
```bash
$ cmake . -DENABLE-DOC=TRUE
$ make
$ cd /doc/www-data.in/
$ ../../extra/static.py site `# build site`
$ ../../extra/static.py docs `# embed docs`
```

 ### documentation building

Add `html-saxon-chunk` and `html-chunk` targets for building chunked
html documentation.

`make` in `doc/user` now builds `html-saxon` and `html-saxon-chunk`
targets

> remove script/ directory and move it's content to extra/