memtx: replace is_pure_insert flag with is_own_change flag

The latter flag is a bit wider: it reveals not only inserting
statements after deleting by the same transaction, but also
replacing and deleting statements after all kinds of previois
changes but the same transaction. This extended behavior will
be used in further commits.

Part of #8648
Part of #8654

NO_DOC=refactoring
NO_TEST=refactoring
NO_CHANGELOG=refactoring

(cherry picked from commit 3cfa6756)