sql: introduce VARBINARY column type

Current patch introduces new type available in SQL:
 - VARBINARY now is reserved keyword;
 - Allow to specify VARBINARY column and CAST type;
 - All literals which start from 'x' are assumed to be of this type;
 - There's no available implicit or explicit conversions between
   VARBINARY and other types;
 - Under the hood all values of VARBINARY type are stored as MP_BIN
   msgpack format type.

Closes #4206