ci: rename `pack_and_deploy` to `pack-and-deploy`

Usually, GitHub actions are named like `foo-bar` rather than `foo_bar`.
A few widely known examples: upload-artifact [1], download-artifact [2],
setup-python [3], setup-node [4]. So let's stick to this approach also.

[1] https://github.com/actions/upload-artifact
[2] https://github.com/actions/download-artifact
[3] https://github.com/actions/setup-python
[4] https://github.com/actions/setup-node

NO_DOC=ci
NO_TEST=ci
NO_CHANGELOG=ci

(cherry picked from commit 3c4a5056)