test: allow to omit message in ok/is/isnt unit test helpers

It's really annoying to add a message after each check in a unit test.
Let's make this optional. If the message is omitted, "line %d" will be
used instead. Also, let's print the expression on failure because it
may be useful if exact sources are unavailable.

NO_DOC=refactoring
NO_CHANGELOG=refactoring